The Business Card

This week's Batting Order is relaunched with the ultimate bat flip, home run math, Pee Wee Reese, a new game — and a gift that led me down one of my all-time favorite rabbit holes.

Hi everyone — 

Some of you didn’t receive Wednesday’s Batting Order because of a technical hiccup — so I’m sending it out again, free for everyone.

I want to take particular care here because this week, I write maybe my favorite story of the year so far, a wild goose chase after a business card. It’s got Willie Mays, Fred Flintstone, a bowling legend, a celebrity podcaster, a big twist, well, you’ll see.

As a double bonus, I’ve written a Joe’s Notebook item about Rob Manfred’s recent advice to priced-out Dodgers fans that they simply become Angels fans. Sure. That’s here.

Leading Off

OK, this might be my favorite thing of 2025. If you haven’t clicked on the video — don’t yet. Let me set it up. The Greenville Drive (named that because it’s a long drive to Greenville no matter where you live*) was playing the Winston-Salem Dash (named that because of the Dash between Winston and Salem**) in a high Class A minor-league game.

*OK, not really, the Drive was named that because of the automobile manufacturing in and around the city of Greenville.

**This one was not a joke; that hyphen is really why they’re called the Dash. I should also mention that when our family moved to Charlotte, we drove by Winston-Salem and I remember being in AWE that a town could be named after two different cigarette brands.

It was a wild game — both managers were ejected at some point — and it went into the bottom of the 12th tied at 9. Up stepped Greensville’s Andy Lugo. He’s not ranked as one of Boston’s top prospects, but he only just turned 21 last month so, you know, maybe there’s time. Scouts worry about his well-below-average power — he’s a thin guy, maybe 160 pounds.

But Lugo had hit his first home run of the season — his sixth professional home run — back in the eighth inning. And now he came up with the bases loaded and the chance to be the hero. He’d had that chance back in the 10th with two runners on, but he struck out on three pitches.

The Dash outfield was way in. I mean WAY in. They were playing about where they’d play if I was given a bat.

Now, watch the video. See the pitch. See Andy Lugo crush it, maybe the hardest ball he’s hit in his entire life. Watch the ball travel all the way to the warning track. Look at …

WAIT A MINUTE! WHAT THE HECK IS THAT?

Yeah. That’s the bat. That is Andy Lugo’s bat flying so high that it enters the screen as the camera follows the baseball … and then exits the screen as it goes above the camera’s view … and then reenters the scene as it falls back to earth. It’s the most hilarious, wonderful, ridiculous, spectacular zany, unbelievable, absolutely impossible dream of a batflip.

It would be unparalleled no matter what, but because that’s the only angle, it’s a beautiful piece of art.

And don’t tell me Andy Lugo doesn’t have power. Anyone who can throw a bat that high has power.

Joe’s Notebook Update!

I mentioned that we have a new feature going at JoeBlogs — I’m now writing a web-only notebook over JoeBlogs Central. These might be random thoughts (like something I just wrote about Fernando Tatis being back in superstarland) or quiet musings or short jokes or long and likely incoherent rambles about something on my mind. They’ll be raw and unedited (I promise, we do try to edit the newsletter, but there’s only so much Kathleen can do to save me from myself) and likely silly most of the time.

So, if you feel like it, pop over to the website now and again and check it out.

If you would like to get everything — including the notebooks — into your RSS reader, you can subscribe to the RSS at rss.joeposnanski.com. The RSS didn’t work when I linked to it on Monday for various reasons (reasons that eventually led to me bringing the whole site down for a few minutes — THAT was fun) but I have tested and double-tested it, and it is definitely working.

How the Homer Took Over

The good folks over at MLB — David, Jason and Tango, of course — sent me all the raw data for a question I’ve been fascinated by:

What percentage of runs are scored on home runs?

You can follow the line above across a bunch of different eras — from Deadball to KBall — and trace the peaks and valleys of the home run as a run-scoring weapon.

I’ve spent way too much time thinking about home runs … specifically, what is the right number of home runs? Of course, there is no universal “right number.” Some people can’t get enough home runs. Some people prefer 1-0 games with sac bunts and double steals. Most people like a little bit of both.

And I think most people probably believe that baseball’s happy place is when home runs are:

  • Common enough to provide plenty of thrills.

  • Uncommon enough that homers feel rare and special.

The chart gives me insight into my own thinking — I was 9 years old in 1976, which is a very clear low point for the home run. That year, only 23% of all runs were scored on homers. It’s wild. Even in The Year of the Pitcher, 1968, the percentage of runs scored on home runs was significantly higher (28%).

In 1976, only one American League player — Graig Nettles — hit 30 home runs.

The California Angels and St. Louis Cardinals hit 63 home runs AS TEAMS — Bobby Bonds led the Angels with 10 homers, José Cruz’s younger brother Héctor led the Cards with 13.

More than half the teams in baseball did not manage 100 home runs for the season.

MLB freaked out and spiked the baseballs. There’s not really another reasonable explanation for why home run numbers soared the next year. And they did soar. Two teams were added in ‘77, but that wouldn’t explain why more than 1,200 home runs were hit. The ball was most definitely juiced as demonstrated by two pieces of persuasive circumstantial evidence:

  1. In 1977, George Foster became the only player between 1966 and 1989 to hit 50 homers in a season.

  2. My hero, Duane Kuiper, hit the only home run of his career.

But the point, for me anyway, is that 1976 is coded into my baseball DNA. I knew when we went to Cleveland Municipal Stadium for a game, chances were good that I WOULD NOT see a home run hit by either team.* Home runs were gems of the purest ray serene. I didn’t know, couldn’t know, that 1976 was an outlier, a strange baseball season when, for countless reasons, there were very few home runs.

To me, that felt like what baseball was supposed to be — lots of singles, lots of bunts, lots of sac flies, lots of hitting the ball to the right side of the infield.

*Cleveland was one of the 14 teams to not hit 100 home runs that year; George Hendrick did lead the club with 25, which seemed like a massive number then.

I don’t need to tell you that we’re in the opposite place now. We’re in a moment when home runs are EVERYTHING. People will look back to, say, 2001, when Bonds hit the 73 homers and Sammy Sosa hit 64, and five other guys hit 49 or more (including Luis Gonzalez’s 57) and all the rest.

In 2001, 37% of all runs scored via homer—high historically, but not the record and not significantly higher than, say, 1987.

Now, look at the last 10 seasons:

Year

Runs via Home Runs

2016

40%

2017

42%

2018

40%

2019

45%

2020

44%

2021

43%

2022

40%

2023

41%

2024

41%

2025 (through 4/21)

39%

Yep, every one of those years has a higher HR-scoring percentage than 2001.

We all feel this. It’s not a trend. It’s a philosophical shift in baseball. Strikeouts are up, balls in play are down, and pitchers are throwing nastier stuff than ever. How are you going to score runs? Try to string together a few hits? Nah, the league’s hitting .237. Move runners over? Nah, you still need a single or sac fly to knock the run in; singles are at an all-time low, sac flies require making contact.

The only viable and sustainable plan for scoring runs is bashing the baseball over the wall.

This is why I truly believe that fixing what MLB sees as the game’s biggest problems — too many pitchers, too many injuries, the devaluing of starting pitchers — will require looking at things from the hitter’s point of view. Right now, batters feel no choice but to swing for the fences.

A Gift From A Friend

A friend recently gave me an incredibly generous gift — this business card from a Century 21 Travel salesman named Jim Hedge in Tarzana, California. I’ve tried to enhance it a little bit so you can see it clearly, but basically, this is what it looks like.

I had no idea just how much this card would take over my life.

It’s a long business card — probably 1.25 times longer than a typical card — and it screams 1960s business style. This is the sort of card you could imagine Harry Crane carrying around. It’s a bright yellow, it has that funny CABLE: “CENTURYTRAV” thing in the top left-hand corner, and my second favorite part about the card is that it has Jim Hedge’s home number on there.

You could imagine Jim giving this card to clients and saying, “My home number is on there. If you need anything, call me anytime. I never sleep.”

When this friend gave me the card, he thought he was giving me fun little gift.

What he did not know was that he was giving me an obsession to chase.

Who was Jim Hedge? What was his deal? What did he like to do? What were his hopes? His dreams?

And why, oh why, was the back of this card signed by Willie Mays?

Settle in, folks. This is going to be a wild and strange ride.

Have any of you seen this show on BritBox called “Ludwig?” Margo and I just started watching it, and it’s truly wonderful — we started watching it because a friend told me that it has an amazing assortment of pens and notebooks.

The story is that Ludwig (that’s his pen name) is a creator of puzzles, and through a very funny series of events (he has a twin brother, his twin brother is missing, he’s probably in love with the wife of his twin brother, we’re still early in the show), he ends up solving murders. The thing about it is, he doesn’t want to solve murders. He only wants to go back to his home and create puzzles. Unfortunate for Ludwig, once he hears about a murder, he can’t help but try to solve it because murders are the ultimate puzzles … and he is incapable of letting go.

When Jeff, the friend, gave me this card, he undoubtedly thought I would just like to have a Willie Mays autograph. And I do. It’s lovely. It’s clear and authenticated, and it even has the fun “To Pal” on it, which, I don’t know if Willie signed every autograph like that, but it’s cool. To Pal.

But, like Ludwig, I had to at least try to find out what happened here. I mean, was Willie just walking by? Did he happen to be in Tarzana when he had the urge to go on a trip? Did Jim go to a ballgame, get a chance to meet Willie Mays, and the only thing he had to sign was one of his business cards?

And who wrote WILLIE MAYS in all caps on the bottom? I assume that was Jim.

Did Jim get a lot of famous people to autograph his business cards? Did he put all of their names on the bottom so he would remember which card was which? Or did he ask Willie Mays to write his name on the bottom? Or did Willie voluntarily write his name on the bottom just to be nice?

The first thing I found out about Jim Hedge is that he was a bowler. There are so many things I miss about the golden age of newspapers … one of them is that just about every paper had a weekly bowling column. It was somebody’s job to record the top bowling scores from leagues around the city; one of the great joys of my childhood was seeing my father’s name in the paper when he would bowl a 200 game or 600 series. Community journalism … it brought us together somehow.

“Hey,” people used to say. “I saw your dad’s name in the paper.”

Sigh.

Anyway, Jim Hedge was a regular in the Greater Los Angeles bowling columns, particularly in Ray Rosenbaum’s column in the Valley Times of North Hollywood. He was mentioned so often that every now and again, Ray would just throw a little side into his column wondering how “our friend Jim Hedge” might feel about something. For instance, in 1964, a Tarzana bowling alley started hosting risque entertainment in order to bring in larger crowds.

Jim wasn’t a fan of that. He believed in the sanctity of bowling alleys.

“I have nothing against this type of show,” he said. “But I don’t think it belongs in a bowling alley. I have bowled for 20 years and am a member of the Professional Bowlers of America. The game has been brought up to a high standard and should be kept that way. Women and children bowling in daytime leagues should not be exposed to burlesque shows.”

Of course, I can’t say with 100 percent certainty that this is same Jim Hedge.

But I’m 99 percent certain. Tarazana ain’t that big a place.

Jim Hedge lived a sort of Fred Flintstone existence — he bowled a lot, obviously, and his wife was involved in numerous church activities at St. James right there in Tarzana, and he seemed to belong to a couple of men’s clubs.

“Yeah!” Annie from “Field of Dreams” says, “But what’s it gotta do with baseball?”

In February 1965, Jim’s daughter Patricia married William Hardwick at St. James Church. Pat, as she was apparently known, had attended Reseda High … and I thought I had my first clue. Do you know who else attended Reseda High School … and precisely at the same time as Pat? Big league pitcher Jim McGlothlin.

And I imagined the scene — maybe Pat Hedge and Jim McGlothlin dated or something. Maybe they were just friends. Maybe Jim and Jim and stayed pals. Maybe pitcher Jim introduced Century 21 Jim to Willie Mays. Maybe!

Yeah, it’s weak sauce.

I started to give up on this whole thing.

Before I closed off the investigation, I ran across one more bowling story about Jim Hedge. This one was a little bit different. This one wasn’t about Jim as a bowler. This was about the bowling prowess of Jim’s son-in-law, William Hardwick.

Billy, everybody called him.

It turns out Billy had a knack for bowling — he had a knack for bowling, even though he had lost a finger in a machine shop accident. The lost finger, for some reason, kept him from getting a lot of spin on the ball — he bowled dead straight and also much slower than many of the other top guys. Somehow, even with that style, he racked up so many strikes that people began calling him “The Magician.”

Billy was such a fine bowler that Jim staked him $3,000 and encouraged him to try his luck on the fledgling Pro Bowlers Tour. It was money well spent. Billy struggled at first but soon became one of the top bowlers in the world. In 1965, an Akron lawyer (and non-bowler) named Eddie Elias came up with this idea for a big-money bowling extravaganza called the “Firestone Tournament of Champions.”

“I think bowling is a better game for TV than golf,” Eddie told Sports Illustrated. “It’s like a game show — if he does it, he wins the money. If he doesn’t, he loses.”

Billy Hardwick won the very first Firestone Tournament of Champions. In fact, he became the first to win the triple crown of bowling — Firestone, the U.S. Open and the PBA National. He was Pro Bowler of the year in 1963 (just after marrying Pat) and 1969, when he set the record for most titles won in a season.

Billy Hardwick is in the Pro Bowlers Hall of Fame. In 2008, the PBA ranked him the 12th greatest bowler ever.

“Yeah!” Annie from “Field of Dreams” says, “But what’s it gotta do with baseball?”

OK, here’s my guess: Billy Hardwick and Willie Mays were at the same event somewhere. Maybe it was an Alabama event — Billy was born in Alabama (“I’m the biggest Alabama fan there is,” he was quoted saying”), and so was Willie Mays. I can’t actually FIND the event, but I feel like it had to … HEY, here’s a Billy Hardwick quote that ran in The Cleveland Press in 1972 when he was asked about losing his passion for the sport.

“You know, guys like Willie Mays and Hank Aaron are older than me,” he said. “And they are still doing the job. But they don’t have to be mentally geared up for an entire game … maybe for part of a game or one certain game, they are bending their mind, but it’s a fluctuating kind of intensity. But in a game like bowling you aren’t going to get paid unless you go out to win.”

No, that doesn’t really say anything at all … but it is Billy Hardwick and Willie Mays in the same paragraph.

I think Billy Hardwick introduced Jim Hedge to Willie Mays.

And I can imagine the scene:

“Hey Willie,” Billy Hardwick said. “Come on over here. I want you to meet my father-in-law Jim.”

“It’s a great honor for me,” Jim Wedge said.

“Oh, none of that,” Willie Mays replied. “You want me to sign something for you?”

“Oh,” Jim said as he reached for a pen and one of his card. “Could you sign the back of my business card?” And Willie signed “To Pal, Willie Mays.”

And as the greatest ballplayer who ever lived walked away, Jim Wedge memorialized the moment but writing on the bottom of the card, very neatly, “WILLIE MAYS.”

OK, where else can this absurdity go? Well, I just typed in “Willie Mays” and “Billy Hardwick” into the search engine.

And a story came up from comedian, actor, and podcaster Chris Hardwick.

Yes, Chris Hardwick is the son of Billy Hardwick.

I don’t know if this makes Chris Jim Hedge’s grandson — Billy Hardwick married five times, and it’s not clear how long that first marriage lasted. In truth, I don’t know how much I really learned here. This whole thing was probably nothing more than chasing ghosts on a treadmill. But what is life without wild goose chases? What is collecting autographs about if not creating memories? What is a business card worth if it doesn’t have the person’s home phone number on it?

This was where the original story ended … but Brilliant Reader Jake adds a whole new level of intrigue by asking a seemingly simple question:

“Does the inscription actually say, “To Pal?”

I just assumed it does. Jeff, who gave me this card, thought the same. It makes sense.

Only … does it? Does anyone ever really ever sign something “To Pal?” I’ve signed tens of thousands of books, and I’ve never done that. Nor has anyone asked me to do it. Maybe “To MY Pal.” But “To Pal?” Never.

And now it all comes together, and I can’t believe I didn’t see it before.

The card doesn’t say “To Pal.” It says “To Pat.”

Willie Mays didn’t sign this card for Jim Hedge, he signed it for Jim’s daughter — Billy Hardwick’s first wife.

AND THAT’S PROBABLY WHY SOMEONE WROTE WILLIE MAYS ON THE BOTTOM!

Whoa.

It turns out Pat was Keyser Söze all along.

Our Friend Sarah Langs

If you’re lucky in life, you will get to meet people who are made up of pure joy. I don’t mean they’re perfect. I don’t mean they never get down or angry or frustrated or sad. People are not Pixar characters. I just mean, they just have this uncanny knack of making you feel happier when you talk to them.

Sarah Langs loves baseball more than anyone loves anything. Well, it’s a tie — Sarah loving baseball and Jim Nantz loving the Masters. She loves digging into the sport, loves finding all the wonderful statistical quirks, and loves it when a baseball game’s win-probability chart takes that rollercoaster dive or the fighter jet rise …

“wheeeeee!” she writes all the time.

We all should take more time in our lives to write or scream, “wheeeeee!”

Sarah, you might know, was diagnosed in 2020 with ALS. She was a runner — she ran in numerous half-marathons — and thought her health issue was an ankle injury. Since her diagnosis, she has worked tirelessly to raise awareness and money for ALS research and care. I honestly believe she is the most beloved person in baseball, that mountaintop spot where Vin Scully and Bob Uecker and Buck O’Neil stood.

On Monday, we’re going to have a little “Baseball is the Best” event in New York at Sarah’s old high school, “The Dalton School.” I’m lucky enough to host, Mike Schur will check in, Bob Costas and Ellen Adair will be on stage, I imagine we’ll hear from lots and lots of others. It’s going to be a special time, and it would be great to see you there. You can RSVP here.

By the Numbers, For the Glory

Time for our fourth NYT-style Sports Strands game! I think you’re enjoying these … so I’ll keep making them. If you'd like me to switch it up and create a JoeBlogs Sports Connections game now and then, let me know in the comments or on our Discord.

The site is just a little bit wonky — some pop-up ads are a tad clunky — but it works.

Remember: You’re looking for eight words connected by one theme. There’s also the Spanagram stretching across the board, which gives you a clue for the theme.

No letters overlap. Have fun!

The PosCast: Silly Baseball Stats!

In this week’s PosCast, Mike and I talk about some of the delightful silliness of baseball stats, and we go all the way back — 24 whole years — to 1991 to finally give justice to those Oscar overlooked movies, actors and directors in our recurring segment: The RePosCars (we need music for this).

Card of the Week

1953 Bowman Color Pee Wee Reese

We had Mike Schur pick this week’s card of the week, and he picked a gorgeous and famous one — this 1953 Pee Wee Reese. This card has been written about at great length. Apparently, this photo was taken six years earlier, during a photo shoot in 1946. Those photos, which would appear on multiple magazine covers, were taken by David Peskin, brother of legendary sports photographer Hy Peskin. John Thorn has a fascinating story about Hy Peskin teaching his brother the art of action photography … and, sadly, how the two ended up estranged because David may have done a couple of shady things.

And the player sliding? It’s not an opponent — it’s a Dodger who joined to help out on the photo shoot. There has been some speculation that it was Hall of Famer Gil Hodges, but according to this source, Pee Wee himself remembered it being Frenchy Bordagaray, a Dodgers coach.

BASEBALL CARD CORNER! There are some who say that this was the first “in action” baseball card ever made. Is it? Olbermann! Olbermann! Olbermann! (I’m told if you say Keith’s name three times, he will appear.)

One Last Meaningless Thing

I was surprised by how many of you I heard from when I mentioned my unhealthy obsession with the card game Balatro — it feels like a lot of us are escaping inside this absurdity.

Anyway, I mentioned last week that I scored 792 or so trillion, which is about 38 times the U.S. Gross National Product. I used a certain strategy that seemed to me best — a strategy involving steel cards which, well, those of you who play will know what I mean.

This week, I played a game with an entirely different strategy — one that used flushes and multipliers and, OK, I need to stop now, this is so annoying. But hey, I couldn’t help but record my scoring 1.02 quadrillion points.

There actually is a point to be made here: You’ve probably heard about the Doubling of the Chessboard — a simple story told a bunch of different ways about a mathematician who does something that pleases a king. The king offers any reward, and the mathematician says that all he wants is a single grain of rice on the first square of the chessboard, two grains on the second square, four on the third square, doubling all the way to the 64th.

The king scoffs — not realizing that 2 to the power of 64 is more than 18 quintillion — it would take roughly 725 years to produce that much rice.

Ah, the power of powers. It actually comes up in lots of places.

And it comes up in Balatro — because all I really did was double the multiplier over and over and over and over … until I reached 1.02 quadrillion.

Just so you know:

  • 1.02 quadrillion is 125,000 times the number of stars in the Milky Way.

  • 1.02 quadrillion is 10,000 times the number of ants on Earth.

  • If you stacked 1.02 quadrillion dollar bills, it would take you halfway to Mars.

  • If you put 1.02 quadrillion dollar bills end to end, it would take to Pluto and back … THIRTEEN TIMES!

I’d like to promise you that this will be the last Balatro reference ever made on JoeBlogs. Alas, I cannot promise you that.

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